The “Pareto Principle” became very fashionable a few years ago, and it can definitely be useful to remember.
Sometimes rather than solving the whole problem you can solve 80% of the customer’s problem with 20% of the effort. At that point, the customer might decide that the remaining 20% of the problem is something they can live with, or at least that it is now way down their priority list.
Tags: design process, consultancy
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